My Neighbor Alice NFT Mystery Box ‘Holidays In Snowflake Island’ Launch Via Binance Subscription Mechanism

13 min read

My Neighbor Alice AMA

My Neighbor Alice shares details about the ‘Holidays in Snowflake Island’ Mystery Box NFT Collection launch via Binance New Subscription Mechanism, preparations for the 4th Land sale and potential partnerships with major brands.

Binance NFT team’s questions:

Kenneth, [7 Jan 2022 at 20:01:35]:

We have a very exciting AMA ahead of us, and we are going to be joined by @Yuanxiaote of Binance NFT and @anastasiaplane of MyNeighborAlice.

We will have three segments.

First Segment:

We will be discussing MyNeighborAlice’s “Holidays in Snowflake Island” collection launching on the Binance NFT marketplace.

Second Segment

The brand new Subscription Mechanism will be a game-changer, and we are delighted to share with you all the ins and outs of its features.

Third Segment

We will take 10 questions from the community, five will be answered by Binance NFT, and another five will be answered by MyNeighborAlice

First thing’s first. Let’s introduce our lovely Binancians to our lovely guests.

Welcome! 😄

Can you please introduce yourselves?

Anastasia 👩‍🌾, [7 Jan 2022 at 20:03:06]:

Hi all 👋👩‍🌾

My name is Anastasia Plane. I am a Marketing Lead of the My Neighbor Alice project. During this AMA, I will introduce you to our NFT+DeFi Game project, My Neighbor Alice, and answer some questions regarding our upcoming NFT Sale on Binance NFT Marketplace! 🙂

Effie yuan, [7 Jan 2022 at 20:03:48]:

Hi everyone, this is Effie, Operational Lead at Binance NFT. On behalf of the BinanceNFT team, today, I will introduce a brand new and exciting feature. It’s a subscription feature that will allow for fairer Mystery Box events. I look forward to sharing all the details with you all later! 😀

Kenneth, [7 Jan 2022 at 20:04:02]:

It’s really great to have you both here!

Let’s talk about the MyNeighborAlice Mystery boxes first. Can you please introduce your project?

Anastasia 👩‍🌾, [7 Jan 2022 at 20:04:47]:

Glad to be here 🙂 How are you doing today?

Kenneth, [7 Jan 2022 at 20:04:58]:

doing great! Got that friday feeling!

Effie yuan, [7 Jan 2022 at 20:05:03]:

All good~~~

Friday evening, still got support from community, amazing~

Anastasia 👩‍🌾, [7 Jan 2022 at 20:05:48]:

Sure thing. Since 2021, we’ve been working hard on our biggest project to date, My Neighbor Alice. It is a multiplayer builder game where players can build and create on their virtual lands, interact with neighbors, perform exciting daily activities and earn rewards.

Anyone can join the world by owning or renting a virtual island and/or participating in various activities such as farming, crafting and fishing! It’s a play-to-earn game where the game’s economy is run by the players, and the interplay between them creates a vibrant economy full of opportunity.

Last August (in 2021), we had a Pre-Alpha testing where thousands of players could join the game, meet their neighbors, chat and even complete some activities and quests in-game! (check out our youtube channel for some sneak peeks) We also introduced new features of our in-game economy and developments progress.

But that is not where we stop. We also have a mobile companion mini-game for My Neighbor Alice, called Mysterious Seed

We do Land Sales and seasonal NFT sales together with Binance, and on the 10th of January, we will celebrate our 4th Sale with Binance NFT! 🥳✨

Kenneth, [7 Jan 2022 at 20:08:58]:

Very excited for the launch! It’s going to be epic!

Anastasia 👩‍🌾, [7 Jan 2022 at 20:09:09]:

I see almost 8000 people here with us online, amazing! You’ve got a really wonderful community 🙂

Kenneth, [7 Jan 2022 at 20:09:23]:

oh for sure, Binancians are the best of the best!

Anastasia 👩‍🌾, [7 Jan 2022 at 20:09:34]:

I am really looking forward to it. And our team believes that you will like it more than even

Kenneth, [7 Jan 2022 at 20:10:23]:

Anastasia, we all want to hear what theme you picked for the next NFT Sale on Binance Marketplace?

Anastasia 👩‍🌾, [7 Jan 2022 at 20:12:11]:

Oh, right. Well, it kinda speaks for itself 🙂

The name of our next sale is ‘Holidays in Snowflake Island’ Alice’s Winter Holidays NFT Sale with Binance. For the theme, we picked the most wonderful time of the year. ✨ Celebrate this Winter Holidays in Snowflake Island with Alice! Some may be thinking, “Didn’t Xmas already happen?” well, it’s still the festive season in Eastern Europe & Russia for some, so the festive season of the holiday is still alive! ❄️

Winter is the time for comfort, for good food and warmth, for the touch of a friendly hand, and a talk beside the fire: it is time for home. So we invite you to meet winter holidays with Alice and your Neighbors in Snowflake Island by participating in our next NFT Sale on Binance NFT Marketplace on the 10th of January 2022.

The sale will have a format of a Mystery Box using the new subscription features that Effie mentioned at the beginning. We’re extremely excited and honored to be the very first project to be a part of this exciting feature.

We have prepared 12 seasonal handcrafted designs that are unique and exclusive to the Binance NFT platform. 🥳 And additionally, 3 Mysterious Seeds that you can use in our companion game (// and later in the My Neighbor Alice main game. You can explore the upcoming collection here:

Kenneth, [7 Jan 2022 at 20:15:50]:

Anastasia can you give us some details on the Mystery Box NFT sale?

Anastasia 👩‍🌾, [7 Jan 2022 at 20:16:49]:

Of course. First of all date, we will launch our sale on Binance NFT Marketplace on the 10th of January. You can find a link close to date in any of Alice’s or Binance NFT social media channels or directly by following this link We will open the sales at 12 PM UTC.

This sale is quite limited, and we will release 49,500 NFTs.

Announcing the “Winter Holidays in Snowflake Island” NFT Sale!

It’s the most wonderful time of the year

Each person can buy up to 40 Mystery Boxes per account.

You will need to be registered and complete the identification of your account on Binance NFT Marketplace in advance in order to subscribe and take part in the event.

You can also find details in our article here 👉

For the NFTs themselves, there will be a minimal amount of My Neighbor Alice Outfits from the ‘Holidays in Snowflake Island’ NFT holiday set. There are also Avatars for the new mini-game mode Alice’s Secret Closet, decoration items, and a rare and limited time available resource to plant and grow your NFT in Alice’s Mysterious Seed mobile companion game. And now you can claim your Mysterious Seeds from Binance Marketplace!

All NFTs are redeemable in the My Neighbor Alice game and Alice companion mini-game

Kenneth, [7 Jan 2022 at 20:19:24]:

The game really already looks thought through. Thank you for your complete answer! We heard about the grant program that you launched. Anastasia Could you please tell us more about it?

Anastasia 👩‍🌾, [7 Jan 2022 at 20:20:53]:

We launched Metaverse Grant Program in November 2021. Founded in collaboration with Chromia and Mines of Dalarnia (blockchain-based, p2e game the $80m program will provide support to the most promising ideas in an effort to expand the metaverse surrounding My Neighbor Alice and the Chromia ecosystem at large.

We have written the whole article highlighting all the benefits of the program:

The program will award research and development grants to the most promising concepts, while also providing documentation and technical assistance to expedite the development process.

The program will make a total of $80m USD available to developers who wish to create add-ons, utilities, and standalone games that interact with the two flagship titles and the Chromia gaming ecosystem at large. ✨

You can apply for the $80m Metaverse Grant Program here

Kenneth, [7 Jan 2022 at 20:22:38]:

I bet you get a lot of requests to participate in the grant program! Let’s get back to the game development. Anastasia is there any recent updates, events that you would like to share?

Anastasia 👩‍🌾, [7 Jan 2022 at 20:23:45]:

Oh, yes 😅 But we carefully review each application. So that takes some time too

Anastasia 👩‍🌾, [7 Jan 2022 at 20:24:13]:

First of all, we’ve released our first Official Gameplay Teaser. If I can share this link, you can watch it here: 👀

We are preparing for the next Land Sale, that we are going to announce very soon! So please stay tuned on our channels 🙂

Upcoming Alice x Binance NFT Marketplace Mystery Box sale, that can’t be not exciting for us!

Our team is working hard on game development. We hired not just a few but the whole studio to work on P2E features, development, DAO, designs, music, and much more. We believe that will help us get our game to a higher level and bring a really good product to our community and future neighbors! 😉

We have a lot of surprises for you prepared this year. More game tests, sales, updates.

Kenneth, [7 Jan 2022 at 20:26:37]:

Very well! Thank you for your answer, Anastasia. My next question is connected to the platform where My Neighbor Alice will be released. Will it be a stand-alone App or browser game?

Anastasia 👩‍🌾, [7 Jan 2022 at 20:28:30]:

My pleasure 🤗 Great question. In October previous year, we announced our work on Alice’s game launcher. This means users will be able to download and install the game directly from the official My Neighbor Alice website when the game launches without having to set up an account on a central distribution platform as well.

This idea came to us after seeing that centralized platforms such as Steam are closing the access to the blockchain/crypto games.

Having our own launcher will be beneficial for:

– Playtests, we can smoothly onboard new testers at the pace of our choosing, a feature we know our community has requested.

– Efficient user acquisition — one click away from ad to install.

Kenneth, [7 Jan 2022 at 20:30:39]:

It is crucial for the users to feel safe about their assets. So I understand the motive of your actions. And our final question is: Anastasia, In future, do you plan to make NFT sales in collaboration with famous brands and artists?

Anastasia 👩‍🌾, [7 Jan 2022 at 20:31:33]:

My Neighbor Alice is an exceptional play-to-earn game on blockchain that designed the way interesting and attractive for the major brands and a wide range of consumers. We are already in talks with a couple of brands and working on improving our partnership program.

Kenneth, [7 Jan 2022 at 20:33:40]:

Now I really want to get an Alice mystery box of my own! 😍

Kenneth, [7 Jan 2022 at 20:34:29]:

So let’s get into the details surrounding the Binance NFT Subscription Mechanism.

Effie yuan, [7 Jan 2022 at 20:35:23]:

thank you Kenny, and thanks Anastasia, great stuff from Alice team

Anastasia 👩‍🌾, [7 Jan 2022 at 20:36:18]:

Thank you, Effie, for giving me the first turn. Very excited to hear about the feature! 🤗

Effie yuan, [7 Jan 2022 at 20:36:23]:

Yeah, about New features-Subscription Mechanis — It is a new way for users to fairly participate in the latest drops and exclusive releases on Binance NFT. By utilizing this new subscription mechanism, we want to ensure that all users get an equal opportunity to participate in the Binance NFT primary sales.

I know, there were some mentions from the community that there were many complaints regarding bots, While we implemented google ReCaptcha, our team still finds a better solution to this, and we just want to say your voice matters.

you might already browse landing page and read rules already, using the new Subscription Mechanism ensures a fair and equal way for you to commit tokens towards a Binance NFT sale. Using a subscription cap for each user, and the final NFT allocation will be distributed in a fair and random manner.

Kenneth, [7 Jan 2022 at 20:39:00]:

This is a very welcomed feature and i’m sure everyone is happy to hear about all these improvements!

Effie, who can participate in the Binance NFT sales using the Subscription Mechanism?

Effie yuan, [7 Jan 2022 at 20:39:45]:

All Binance users who have completed the Identity Verification (KYC) can participate in the Binance NFT sale using the Subscription mechanism.

However, to be qualified to subscribe for Participation Tickets in the next phase, you need to maintain a minimum BNB holding for a certain period of time. We will calculate your average BNB holdings in that period. Your BNB won’t be locked at this point. But no worries, it does not mean you need to hold a large amount of BNB. I will explain later!

Kenneth, [7 Jan 2022 at 20:41:21]:

Effie, How do we get started using the subscription mechanism?

Effie yuan, [7 Jan 2022 at 20:41:57]:

Ha, bear with me, might be a long answer lol

Kenneth, [7 Jan 2022 at 20:42:12]:

haha take your time

Effie yuan, [7 Jan 2022 at 20:43:08]:

we have four stages

first is the preparation stage:

To participate, users must hold a minimum amount of tokens during the Preparation phase. Some NFT projects/creators may set higher or lower entry requirements. So if you find an NFT Subscription Mechanism sale you want to join, make sure you’re holding the minimum token requirement in your wallet.

btw, Alice is still in the preparation stage, you can check and put your BNB in

2nd stage is subscription stage:

If your balance meets the minimum requirement, you’ll move on to the Subscription phase. Each user will receive Participation Tickets according to the ‘purchase limit per user’ set by the NFT project/creator. Please refer to the product page to see if you meed the requirement~

you might wonder what Participation Tickets are. Participation Tickets indicate the maximum number of NFTs each user can potentially purchase from a sale. You can choose to subscribe to the NFT primary sale by committing part or all of their participation ticket(s). To keep our NFT sales fair, we want to emphasize that subscribing to more Participation Tickets does not guarantee a successful purchase. The more tickets you commit, the higher your chances of successfully purchasing the NFT.

❗️one important thing to be noted: Your tokens will be locked according to the number of subscribed tickets at this stage and released/refunded (if you do not win)in full after the Distribution phase is completed.

then we come to the 3th stage — Calculation. This is the stage for our Tech team, our system will select winning tickets from all subscribed participation tickets in a fair and random manner.

Finally, we get the last stage — where you can find if you get the NFT or not. Users with selected Participation Tickets will get to purchase the NFT(s) in the NFT primary sale, and their funds will be deducted accordingly. If your Participation Ticket is not selected, we’ll automatically refund the corresponding tokens to your spot wallet.

Phew~~ thanks for being patient. I just want to be detailed~~

Kenneth, [7 Jan 2022 at 20:50:26]:

Wow! Very detailed. Thanks Effie!

Effie, it sounds like many steps for the user to do. Are you sure this is easier for users to participate in the NFT sale?

Anastasia 👩‍🌾, [7 Jan 2022 at 20:51:48]:

Very interesting!

Effie yuan, [7 Jan 2022 at 20:52:04]:

Haha, I totally understand, 4 stages do sound troublesome, but actually in a nutshell, what you need to do is quite simple, we have prepared you a banner to explain:

so simple 4 steps

Step 1. Enter the sale, read the requirement, buy and hold min BNB in your wallet

Step 2. Subscribe your tickets, make sure that you transfer your Tokens in the spot wallet to be locked up.

Step 3. Wait for the result. You can even watch a movie or drink coffee during the calculations 😂

Step 4: Check the purchase status. Successful buyers will find their purchased NFT in the Binance NFT [User Center]. For unsuccessful buyers, we’ll automatically refund the tokens to your wallet [sorry for this]

That’s it! Hope this will help you~

Kenneth, [7 Jan 2022 at 20:56:41]:

Effie, let’s get more specific in regards to tickets. Tell us, what are Participation Tickets? 😄

Effie yuan, [7 Jan 2022 at 20:57:15]:


Participation Tickets is not a real ticket, this is the hard cap per user. Once a user qualifies to move to the subscription phase, users can choose to commit all tickets or some of them. The more you commit, the higher probability of getting an NFT.

Participation Tickets will not be reflected anywhere in the platform or the user’s account and spot wallet. They are used solely for the purpose of the NFT sale and are not redeemable for BNB or made available to be sold anywhere.

Dun hold it, use it~~subscribe it

Kenneth, [7 Jan 2022 at 21:00:10]:

Effie, echoing the previous question, Does this new mechanism favor the BNB whales? 🐋

Effie yuan, [7 Jan 2022 at 21:01:15]:

I saw some comments on twitter they said that this will favor the Whales, but as you can see in Alice page, it only need users to hold 0.5 BNB during the preparation stage. so def this will not favor whales

All users matters to us, especially those users support us since June when we launched. But no one will be favored, this is a fair and random manner.

Kenneth, [7 Jan 2022 at 21:04:21]:

Effie, Do I stand a higher chance to win the NFT if I hold more BNB? 🙂

Effie yuan, [7 Jan 2022 at 21:05:17]:

Oh Kenny, maybe you are the whale, but i might need to disappoint you, No

Kenneth, [7 Jan 2022 at 21:05:35]:


Anastasia 👩‍🌾, [7 Jan 2022 at 21:06:13]:


Effie yuan, [7 Jan 2022 at 21:06:36]:

Only the amount of committed participated tickets will affect the probability. The more participation tickets you commit, the higher probability to win. 🙂 BNB holding amount will not affect the probability. Even though you might hold 100BNB, but the probability are same with others if you guys commit same amount of tickets

Kenneth, [7 Jan 2022 at 21:08:51]:

Effie, How do you calculate the average holding of BNB?

Effie yuan, [7 Jan 2022 at 21:09:56]:

Oh, Math, I hate math, just kidding.

The holding amount is calculated based on the average of your BNB amount among all wallets . yes, we have a lot of wallets, lemme walk you through.

There are Margin Accounts, Binance Crypto Loans Collateral, Sub-Accounts, Binance Savings Products, BNB Vault Account, Binance Fiat Accounts, Futures Wallet Accounts, Binance Funding Wallet Accounts and Launchpool Accounts.

For each day’s data calculation for average BNB holding is collected on 24:00 UTC+0 everyday. No matter which wallet you put BNB in, we can all calculate. 😜😜

If you are already a BNB whale, you can sit still and wait for the next stage haha.

Community questions to team Alice:

1)@CryptoJUBLEE Since Alice is focusing on Game and NFT development, I would like to ask about your intentions if you want to partner with any streamers or KOLs to promote the project?

Hi 👋 Once we move closely to our Alpha release we are considering involving streamers that you all watch and know to show you the world of Alice first. Alice land owners and NFT holders might also receive some additional benefits for joining our test realms and take a part in early launches and releases.

2) @Ivar_Boneless3 Do we need to buy land in the Alice game and for what reasons we need to acquire it?

All farming is done on land plots, which are represented by NFTs that were sold via the lotteries. If you are one of the lucky ones who managed to get some land (for example during MNA Land Sales), you can grow crops on it and sell them to other players! Planting and growing crops is a fun activity in and of itself — make sure to keep your plants watered! 👩‍🌾 However, if all that work sounds like a hassle, you can simply rent out your land to another player and enjoy the rental income.

3) @flyingsoner I have been following for quite time probably since its beginning. I wonder if you guys plan to have any game for children or some people with physical disadvantage situations to improve their skills?

Good question, thank you for asking. The game includes P2E features and trading and selling of the properties, and it’s not recommended for children per se. But we have a team working on making My Neighbor Alice more inclusive for people with disabilities so they don’t feel left aside and could also enjoy the wonderful world of Alice’s neighborhood!

4) @weichong64 @anastasiaplane You did mentioned Mysterious Seed just now, can you explain more about it? Is it a play to earn game? Or just a mini game? And is the app available in IOS and Android?

Hi. Mysterious Seed is a companion game accessible from any browser. Alice’s Mysterious Seed includes three fun and intuitive mini-games where you’ll need to water the plant, play sweet tunes to it and fertilize it in order for it to grow and prosper. You will be able to plant your seed and tend to it. If you look after it, it will yield a fruit. This fruit will be valuable in My Neighbor Alice when the game is released.

Important to say that the seeds available to purchase only during limited Alice’s shop opening that we do only 3–4 times a year. Other than that you can obtain seed from Mystery Box, such as the one we will be selling during the next Winter Holiday with Alice NFT sale on Binance

5) @Oksure88 Whitepaper indicates that the covid-19 and ensuing success of video games publishers have commercially inspired the development of My Neighbor Alice game. How relevant are these trends today?

Hi Amir! I see you follow Alice’s channels too 🤗 To answer your question, I would say we had our challenges too during the most horrible time of it. But we managed to stay strong, focus on DAO, and develop the game according to our roadmap.

I think people are more comfortable working from home in their comfortable environment, and how much better can it be to build a game in your pajamas?! 🙂

Thank you for being a part of our community!

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